Industry Overview

Description of the Industry

• Places the proposed business in context.
• Who is the competition?
• Is the strongest competition local or from outside the area?
• Are the strongest competitors large corporations or independent small busin
• What is the overall size of the industry?
• Is the industry in a growth stage or is it a mature industry?
• How will new technology affect the industry?
• How will national or local trends, such as changing demographics affect the

Competition

• Provide names, addresses and a description of the operation for all direct
• Provide size and /or present market share if possible.
• What are your competitors' strengths and weaknesses?
• What areas do they specialise in?
• How will your competitors react when you start - will they cut prices?