Business Overview

Vision and Mission Statement

• It is important to have a long-term vision of what you want your business to become. Mission statements state the short term primary goal of management. The life span of a mission statement is usually 1 to 3 years. The mission statement should be as short and concise as possible.

Business History (for existing businesses)

• If you have an existing business, briefly describe when and by whom the business was started and any major changes that have occurred in the business. If this is a new business highlight some of the reasons you would like to start this specific business.

Business Goals -Key Initiatives, Objectives and Implementation Plan

• Short and long term objectives should be stated along with who is responsible for implementation and the time frame.

Location and Facilities

• Include the address a description of the site, the size of the facility, equipment and lease arrangements. Discuss the strengths and or weaknesses of the location and facility under the next heading.

Major Strengths and Weaknesses

• List some major strengths you or your business will have.
• List the major weaknesses and describe how you will strive to overcome these.
• What about the internet? Would a business web site be a strength of your business or help overcome a weakness?